I started promoting at the age of 16 and by the age of 20 I
stared my own outsource promotion company. As a teen I loved being independent
and earning my own money it gave me a sense of power. At a young age I learnt that working was more than
just a force, it requires patience, determination and skill.
Working on both sides as a promoter and a recruiter I thought
I’d share a few useful tips for those interested in the industry. These tips
will help you land more jobs.
Working as a promoter is a great way to earn money and become
responsible. It requires commitment, reliability and a great smile. BUT remember, this is a very superficial
industry and looks do matter. The clients have their requirements and as a
promoter you need to reflect their brand.
When applying to a promotion agency, make sure you have a
look at some of the brands they represent. This will help you determine which
company will be right for you. Example, if you not comfortable working with alcohol
do not join an agency that represents mainly alcohol brands.
Tips
Show up and on time
Since most companies pay per hour, punctuality is of utmost importance.
If a promoter shows up late; doesn't pitch or leave early companies will be hesitant
to book him/her again. It is important to communicate with your agent and
inform them of any issues you are having so that they can make alternative arrangements.
Stick to the uniform requirements
As I mentioned, promoters are a reflection of the brand,
therefore it is vital that promoters look presentable and wear the correct
uniform. Pictures are taken of the promoters at work and are sent to clients,
if promoter is not wearing the correct uniform it’s a bad reflection on him/her
and the company.
Know the
brand and what you selling
Make sure you read your product brief and ask your agent
questions if needed. Clients may send mystery
shoppers to test your knowledge so beware.
Be
respectful and kind to management and staff
If management and staff of the place of promotion are unhappy
with a promoter, they are able to band promotion companies from a store. This
not only affects the promoters’ reputation but the agencies too.
Be available for shifts and be willing to go the
extra mile
Promoters that are eager and hardworking are a pleasure to
work with. I make sure that they are given the best and highest paid jobs. When I was a promoter I once did a job that
required me to work a few hours extra for no extra pay. After doing that favor
for the company, they kept me as their main promoter and I worked at all their events,
earning really well and working at amazing events.
Be approachable and liked
by clients and customers
Make sure you always have a smile on your face, NO MATTER WHAT!!!
As a human you are not always happy and that’s okay ,but as a promoter you have
to fake it. You get paid to be a representation of a brand and cannot let that
title down. If clients/customers complain about moody promoters, that could be
the end of you promo career.
Hope these few tips helped. If you have any more questions
please leave your comments below….
